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AI Generation Tools: The Disruptive Force in the Creative Industry and How to Take Advantage of Them

From the Perspective of the Creative Field

As I sat with my young mentee, his question was not surprising given the recent rise of chatter about AI generation tools. Should I look to switch fields now? He asked. I was definitely pondering this myself lately but did not have a prepared answer. I vowed to him that I will definitely spend time researching and coming up with some points for him to consider.

The creative industry is undergoing a profound transformation due to the rise of AI generation tools. These tools, including Voice Over generators, Image generators and Deepfakes, use artificial intelligence and machine learning algorithms to generate realistic and highly detailed audio, video, and text content. They are capable of producing high-quality content in a fraction of the time it would take a human to do the same, and this is causing significant changes in the creative landscape.

The increasing sophistication of AI technology presents a threat to traditional creative processes and jobs. For example, voice-over artists and sound engineers are already feeling the impact of Quickie Voice, a tool that can generate highly realistic and convincing voice-overs in a matter of minutes. This reduces the demand for human talent and risks many jobs. In the same vein, Deepfakes is a technology that allows anyone to create convincing videos of people saying or doing things that they never actually did. This can potentially cause significant harm to the reputations of individuals and organizations and raises ethical questions about the use of such technology.

Newer Technological Opportunities

AI generation tools also bring new opportunities for creative professionals, and it is possible to take advantage of these tools to enhance one's creative work and stay ahead of the curve. Here are some ways to do that:

1. Embrace the technology

Stay informed about the latest developments in AI generation tools and familiarize yourself with their capabilities. This will help you understand their potential for enhancing your creative work and make informed decisions about when and how to use them.

2. Use AI as a tool, not a replacement:

While AI generation tools can produce highly realistic content, they are not capable of replicating the creativity and originality that human artists bring to the table. Use these tools as a tool to enhance your work and streamline certain tasks, but don't rely on them to do the creative work for you.

3. Explore new creative avenues

AI generation tools are opening up new and innovative creative avenues that were not previously possible. Take advantage of this by exploring new and unconventional creative avenues and pushing the boundaries of what is possible with these tools.

4. Maintain your creative edge

AI generation tools are still limited in their ability to understand the context and emotional impact of the content they generate. By continuing to develop your creative skills and producing an original and innovative range, you can maintain your creative edge and remain relevant in an industry that is rapidly changing.


The rise of AI generation tools is causing a significant shake-up in the creative industry. While they pose a threat to traditional creative processes and jobs, they also bring with them new opportunities for growth and development. By embracing technology, using it as a tool, exploring new creative avenues, and maintaining their creative edge, creative professionals can stay ahead of the curve and take advantage of these tools to enhance their work.

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