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Learning Outcomes
• Identify the role of marketing in different scenarios and understand its importance in various industries.
• Explore the fundamentals of consumer behavior and decision making processes.
• Develop an understanding of branding strategies and the significance of brand management.
• Gain knowledge about different marketing communication channels and their impact on promoting products or services.
• Acquire skills in market research and analysis to identify consumer needs and preferences.
• Understand the basics of packaging and visual merchandising and their role in attracting customers and enhancing product presentation.
Course Elements
• Quizzes
• Video Quests
• Video Scenarios
• Hands-on Activities
• Downloadables
• Videos
Course Overview
Come along with Lanie and Isaac, as they journey through the world of Marketing! Get to know about the Marketing Mix of advertisements, consumers and much more!
Client Reviews
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