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Introductory Course: Marketing Minded

This is about the real OGs: The Consumers!
Learn how we can know more about our target consumers to provide them with what they really need!

Age Group

11 - 14

Grade Level: 

Middle School

Total Hours

10 hours

Course Modules

• Lanie and her Shoe Story • Cho Is A Consumer • Trifold Brochure • Isaac Brands His Soap! • Feeling Like A Rockstar? • Kiyana Packs Away! • Your Packaging Experience • Merchandising • Social Media Marketing • Marketing Communications And Promotions

Learning Outcomes

• Identify the role of marketing in different scenarios and understand its importance in various industries. • Explore the fundamentals of consumer behavior and decision making processes. • Develop an understanding of branding strategies and the significance of brand management. • Gain knowledge about different marketing communication channels and their impact on promoting products or services. • Acquire skills in market research and analysis to identify consumer needs and preferences. • Understand the basics of packaging and visual merchandising and their role in attracting customers and enhancing product presentation.

Course Elements

• Quizzes • Video Quests • Video Scenarios • Hands-on Activities • Downloadables • Videos

Course Overview

Come along with Lanie and Isaac, as they journey through the world of Marketing! Get to know about the Marketing Mix of advertisements, consumers and much more!

This course includes:

4 Quizzes
5 Video Quests
4 Video Scenarios
5 Hands-on Activities
3 Downloadables

Related careers:

Marketing Manager
Market Research Analyst
Brand Manager

Skills you will gain:

Thinking skills
Cognitive skills
Observation skills

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Client Reviews

My child absolutely loved this course! They learned so much about marketing and even started using some of the strategies they learned to promote their own small business. Highly recommend! Sarah K.

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