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Business of ME!

Do you know what basic education is required to be a brand manager, strategist, copywriter or logo designer?

Age Group

11 - 14

Grade Level: 

Middle School

Total Hours

15 hours

Course Modules

• It’s a Superhero MOVIE! • Who Manages The Team? • Logo Logic • Superhero Games • Let’s Be a Copywriter! • Superhero Calling Cards • Mr. Nice Needs a Mantra. • What is unique about Mr. Nice? • Mr. Nice Needs Help! • Creating A Marketing Strategy • Goal• SMART • Is Your Message Getting Across? • Who Is Your Audience? • SWOT • Platforms for personal branding• Visualizer

Learning Outcomes

• Understand the importance of brand positioning and how it influences consumer perception. • Develop skills in creating effective copy for advertising and marketing materials. • Identify different types of logos and their significance in brand identity. • Demonstrate knowledge of target audience analysis and its role in marketing strategies. • Gain an understanding of SWOT analysis and its application in evaluating brand strengths, weaknesses, opportunities, and threats. • Explore various platforms for personal branding and their unique features and benefits.

Course Elements

• Quizzes • Video Quests • Video Scenarios • Hands-on Activities • Downloadables • Videos

Course Overview

In this course, you will learn all about brand management for a new client who was a Villain but has had a change of heart. Mr. Villain is now turned into a Superhero! Not possible you say? Well, it’s all in the branding and imaging!

This course includes:

4 Quizzes
5 Video Quests
4 Video Scenarios
5 Hands-on Activities
3 Downloadables

Related careers:

Brand Manager
Marketing Strategist

Skills you will gain:

Thinking skills
Cognitive skills
Observation skills

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Client Reviews

My daughter loved this course on brand management! She enjoyed the superhero theme and the activities were both fun and educational. She learned a lot about branding and marketing strategies and is now interested in pursuing a career in this field. Highly recommend! Sarah K.

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