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Digital Marketing Management

How many of us use social media such as Facebook, Instagram, and Snapchat? Are these only used for fun or to connect with friends or to pass the time? Can it be used for more things? Let’s find out!

Age Group

11 - 14

Grade Level: 

Middle School

Total Hours

15 hours

Course Modules

• Step Into the World of Digital Marketing • Who is a Social Media Manager? • Who Writes the Content? • Content for Digital Marketing • Create a Brief For a Blog • Come Up With a Social Media Strategy (Hands-on) • Who Are Copywriters? • Who is an SEM Specialist? • Who are UX Designers? • Who are Web Developers? • Who is a Virtual Reality Developer? • Let’s Gamify Digital Marketing! • Are Your Customers Engaged? • Let’s Dig Deep Into The Minds of Your Customers! • Facebook Page for a School Social Club

Learning Outcomes

• Understand the basic concepts and principles of digital marketing. • Identify the different roles and responsibilities within the digital marketing industry, such as social media manager, content manager, copywriter, etc. • Gain knowledge of various digital marketing strategies and techniques, including social media marketing, search engine marketing (SEM), content creation, and user experience (UX) design. • Develop skills in creating engaging and effective digital content, such as blogs, infographics, videos, and social media posts. • Learn how to analyze and measure the success of digital marketing campaigns using relevant metrics and tools. • Apply critical thinking and problem• solving skills to develop a digital marketing plan or strategy for a specific target audience or business objective.

Course Elements

• Quizzes • Video Quests • Video Scenarios • Hands-on Activities • Downloadables • Videos

Course Overview

Can you only watch videos, play games, and use social media only for fun online? Or is there more to the digital world? What about marketing and advertisements? Are they only on TV, in magazines, and on billboards? Or do they exist in the digital world as well? Let’s explore these questions and step into the world of digital marketing!

This course includes:

4 Quizzes
5 Video Quests
4 Video Scenarios
5 Hands-on Activities
3 Downloadables

Related careers:

Social Media Manager
Content Manager
Search Engine Marketing Specialist

Skills you will gain:

Thinking skills
Cognitive skills
Observation skills

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Client Reviews

My son really enjoyed the Digital Marketing Management course! He learned so much about the different roles within the industry and was excited to create his own social media strategy. The handson activities were great for keeping him engaged, and the videos were very informative. Highly recommend! Sarah W.

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