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Course Modules
• Step Into the World of Digital Marketing
• Who is a Social Media Manager?
• Who Writes the Content?
• Content for Digital Marketing
• Create a Brief For a Blog
• Come Up With a Social Media Strategy (Hands-on)
• Who Are Copywriters?
• Who is an SEM Specialist?
• Who are UX Designers?
• Who are Web Developers?
• Who is a Virtual Reality Developer?
• Let’s Gamify Digital Marketing!
• Are Your Customers Engaged?
• Let’s Dig Deep Into The Minds of Your Customers!
• Facebook Page for a School Social Club
Learning Outcomes
• Understand the basic concepts and principles of digital marketing.
• Identify the different roles and responsibilities within the digital marketing industry, such as social media manager, content manager, copywriter, etc.
• Gain knowledge of various digital marketing strategies and techniques, including social media marketing, search engine marketing (SEM), content creation, and user experience (UX) design.
• Develop skills in creating engaging and effective digital content, such as blogs, infographics, videos, and social media posts.
• Learn how to analyze and measure the success of digital marketing campaigns using relevant metrics and tools.
• Apply critical thinking and problem• solving skills to develop a digital marketing plan or strategy for a specific target audience or business objective.
Course Elements
• Quizzes
• Video Quests
• Video Scenarios
• Hands-on Activities
• Downloadables
• Videos
Course Overview
Can you only watch videos, play games, and use social media only for fun online? Or is there more to the digital world? What about marketing and advertisements? Are they only on TV, in magazines, and on billboards? Or do they exist in the digital world as well? Let’s explore these questions and step into the world of digital marketing!
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