Marketing 101

• Marketing • Types of Marketing • B2B and B2C • Components of Marketing • Importance of Marketing: • Objective of marketing • Advertising • Terms used in Marketing. • Communications • Brand Management • Marketing & Sales • Marketing Psychology • Marketing Mix • 7Ps • Point of Purchase • Unique Selling Proposition • Call to Action • Components of Marketing • Consumer behavior • Customer Satisfaction• CRM • Public Relations • Marketing strategy • Entrepreneurial Marketing Strategy • Marketing Plan • Marketing Models • Marketing Activities • Skills Required: • Scope and Future of Marketing • New Trends & Digital Age • Impact of Digitization • Digital Adaptability • Online Consumer Behavior: • Case Studies • Digital Marketing • Social Media Platforms • Global and Local Marketing • Audiences • Careers In Marketing