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Marketing 101

This course is designed to learn about the marketing

Age Group


Grade Level: 

High School

Total Hours

Course Modules

• Marketing • Types of Marketing • B2B and B2C • Components of Marketing • Importance of Marketing: • Objective of marketing • Advertising • Terms used in Marketing. • Communications • Brand Management • Marketing & Sales • Marketing Psychology • Marketing Mix • 7Ps • Point of Purchase • Unique Selling Proposition • Call to Action • Components of Marketing • Consumer behavior • Customer Satisfaction• CRM • Public Relations • Marketing strategy • Entrepreneurial Marketing Strategy • Marketing Plan • Marketing Models • Marketing Activities • Skills Required: • Scope and Future of Marketing • New Trends & Digital Age • Impact of Digitization • Digital Adaptability • Online Consumer Behavior: • Case Studies • Digital Marketing • Social Media Platforms • Global and Local Marketing • Audiences • Careers In Marketing

Learning Outcomes

• Be able to Learn about marketing • Be able to Learn about the sales • Be able to Learn about the strategy Behind marketing • Be able to Learn about various platforms related to marketing

Course Elements

• Quizzes • Video Quests • Video Scenarios • Hands-on Activities • Downloadables • Videos

Course Overview

Learn about Marketing and Sales

This course includes:

In the pipeline

Related careers:


Skills you will gain:

Technical Skills
Creative Thinking

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Client Reviews

The course was a perfect blend of academic rigor and practical application - Stacey John

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