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Branding and Marketing

What Strategies for branding are required? Do you see all these strategies often?
Let’s find out answers to all these questions together with our friend, Jack, who is a brand strategist himself.

Age Group

11 - 14

Grade Level: 

Middle School

Total Hours

15 hours

Course Modules

• Brand and Branding • Strategizing the Brand • Marketing Manager • Case Study • Event Management • Designer • Hands-on- TikTok Content • Hands-on- Brand Campaign for your Favorite Cereal • Shoe Campaign• Branding • Hands-on- Restaurant Marketing Strategy • Hands-on- Movie (campaign) • Hands-on- Kiosk- Marketing collateral • Hands-on- Paper Bag Branding • Hands-on- Travel Suitcase Branding • Hands-on- Branding Sculpture Planters

Learning Outcomes

• Understand the concept of branding and its importance in marketing. • Identify the role and responsibilities of a brand manager or brand strategist. • Gain knowledge of marketing management and its functions in promoting products or services. • Analyze case studies to evaluate the effectiveness of marketing strategies. • Explore the field of event management and its application in brand promotion. • Develop creative skills in designing and implementing brand campaigns

Course Elements

• Quizzes • Video Quests • Video Scenarios • Hands-on Activities • Downloadables • Videos

Course Overview

Do you know what a brand is? Can a person be a brand? Is Brand just a name? Let’s find out the answers to all these questions together with our friend who is the brand manager himself.

This course includes:

4 Quizzes
5 Video Quests
4 Video Scenarios
5 Hands-on Activities
3 Downloadables

Related careers:

Brand Manager
Marketing Strategist
Advertising Executive

Skills you will gain:

Thinking skills
Cognitive skills
Observation skills

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Client Reviews

My daughter absolutely loved the Branding and Marketing course! The handson activities like creating a brand campaign for her favorite cereal and designing marketing collateral for a kiosk really helped her understand the importance of branding and marketing. She even came up with some great ideas for a TikTok content project. Highly recommend this course for any budding marketers out there! Karen B.

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